Brands, like products, have life cycles to be managed, refreshed and extended. In an industry where a technology can be commoditized overnight, its the brand that protects the revenue stream. Choosing to build a strong brand around your product line will drive revenue, protect margins, preserve customers and positively impact your valuation.
Choosing the right name for your company will impact positioning, market segmentation and perception by customers, press and analysts.
Saletta Solutions has the history of success to building valuable brands for new technologies.