MARKETING TECHNOLOGY MANAGER/ENGINEER

Seeking a Marketing Technology expert to identify, plan, optimize and implement a best of breed, integrated stack for a consumer technology start-up including CMS, CRM, SEO and Social. MarTech Mgr.

KEY RESPONSIBILITIES include:

  • Research, plan and integrate and deploy a best of breed start-up MarTech stack.
  • Work with engineering to deploy and integrate the stack.
  • Establish a system to provide a unified, 360* view of the customer.
  • Schedule content distribution for lead generation and nurturing.
  • Create and automate the analytics and reporting.

Candidate should be skilled with some but not all of the following: PRIORTY 1 SKILLS include:

  • Content Mgmt/CMS/Website (ContentHub, Wordpress etc.)
  • Email marketing tools (Amazon SES, MailChimp, Drip, Constant Contact, Active Campaign, Encharge, Knack, MailGun etc).
  • Landing Page Creation (Unbouncee etc.).
  • CRM (Hubspot, Zoho, PipeDrive, Salesforce etc)
  • Analytics (Google, KissMetrics or Mixpanel, Heap, Tableau, HotJar etc.)
  • SEO (Moz Pro, Semrush, Ubersuggest, Ahrefs etc), etc.
  • Lead Scoring (LeanData, HotJar, MadKudu, Optimizely etc.)
  • Ad Mgmt (Apollo io, Google, Demandbase, Facebook Ads Mgr, MediaSmart etc)
  • Marketing Automation (ActiveCampaign, Doto Digital Marketo, Hubspot, Pardot, ClickUp)
  • Technical/Customer Support Ticketing. (Zendesk, Segment, Calendly etc.)
  • Ecommerce & Billing mgmt. (Stripe etc.)

PRIORITY 2 SKILLS include:

  • Project Mgmt. (Trello, Asana etc.)
  • Social Media Mgmt. (Hootsuite, Loonly, Buffer, Sprout, FeedHive etc.)
  • Chatbot
  • QRcode mgmt. (Beaconstac etc.)
  • Survey Tool (Typeform etc.)
  • Webinars (Zoom etc.)
  • YouTube Viseo Mktg (Wistia etc)