Marketing Communications Coordinator

The MarComm coordinator will work closely with the founding executives, to perform strategic, tactical and administrative work as needed….per start-up life. Person should be organized, reliable and interested in learning about corporate communications and press relations.

RESPONSIBILITIES include:

• Grow and maintain the target list of media for MacOS target market.
  • Research list of top YouTubers and influencers.
• Create and maintain a master communications calendar, 6–12 months out, complete with publication lead times and deadlines.
• Lead and coordinate press outreach as well as incoming requests for information interviews.
  • Research and summarize their positions and publications.
• Schedule and prepare for interviews ranging from vloggers to the NY Times Wirecutter.
  • Expect to reschedule 50% of these interviews.
• Track the distribution and collection of non-disclosure agreement signatures.
• Manage the allocation, shipping and collection of demonstration units to reviewers.
• Capture, summarize and present weekly company media coverage.
• Obtain, track and compare media advertising and affiliate marketing kits and opportunities.
• Create, manage and present campaign results, reports and ROI.
• Recommend additional communications channels and tactics.
• Maintain a social media marketing calendar.
  • Publish social media content if capable.
• Track results against metrics.
• Clean-up and make marketing presentations “pretty”.
• Set-up and schedule virtual company meetings.
• Consumer technology product usability testing.
• Pick-up other tasks as time allows.