Marketing Communications Coordinator

The MarComm coordinator will work closely with the founding business leaders, architects and engineers. Perform a little strategic, tactical and administrative work as needed per life in a start-up.

KEY RESPONSIBILITIES include:

• Build and maintain target lists of media, including YouTubers and influencers.
• Lead and coordinate outreach as well as incoming requests for information interviews.
• Research and summarize their positions and publications.
• Schedule and prepare for interviews ranging from bloggers to the NY Times.
• Create and keep current the communications calendar, complete with publication lead times and deadlines.
• Manage the allocation and collection of demonstration units to analysts and reviewers.
• Capture, summarize and present company coverage.
• Create, manage and present campaign results, reports and ROI.
• Recommend for additional communications channels and tactics.
• Track results against metrics.

PRIORITY 2 RESPONSIBILITIES include:

• Should have some experience with the following:
• Maintaining an “Influencer Marketing Database”.
• Familiarity with CMS and Social Media mgmt tools.
• Managing the release of periodical content across all channels.
• Executing omni-channel marketing campaigns.
• Having an Apple ecosystem rolodex is a plus.